"There is no denying the potency of Scotland’s brand – its castles, dramas, and scenery are world-famous, as well as Scotland’s progressive position in global affairs. Having a .scot domain name is a way of instantly identifying my brand with what Scotland means to the world." - David C. Weinczok, CastleHunter.scot
DotScot Registry is the not-for-profit company that exists to provide Scottish businesses, individuals and organisations a prominent online identity through the .scot domain name.
.scot is a top-level domain for Scotland and Scottish culture that became available to the public during September 2014. It gives users the opportunity to clearly identify themselves as Scottish, offering the ultimate branding tool for businesses and acts as a clear cultural identifier for people in Scotland and in the wider Scots diaspora.
As well as being used to promote Scottish art, culture, business and education, it is also used by individuals who want to highlight their Scottish connections or simply like having ‘.scot’ as part of their internet identity. Why wouldn’t they, when Scotland’s brand is recognised around the world?
“The Scottish Government’s on-line identity is clearly defined by the .scot domain and marks us out in a crowded Internet. We led by example in adopting the domain as our primary web address and it is encouraging to see that so many thousands continue to follow.”
First Minister, Nicola Sturgeon
“The not-for-profit route is well established within the domain industry. I am a strong advocate of it, believing that the .scot domain must be a public resource with operational decisions discharged in the public interest rather than in any specifically commercial interest.”